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The Future of Digital Asset Management

The Future of DAM

The need for digital asset management, popularly known as DAM, continues to grow. For those who are not yet familiar with DAM, it is a process designed to manage the slew of digital files a company typically has. For example, these systems can catalog, store, search, and deliver specific files as they’re needed, including audio recordings, video clips, photographic images, and documents. Without the help of DAM, many of a firm’s valuable digital assets can be challenging to locate and often lost in an unorganized sea of content.

Cloud Storage

Storing digital assets in the cloud through a DAM system is beneficial, although some business’s still prefer to store theirs on-site. Cloud-storage options continue to grow, because of the vast amount of storage space available, as well as enhanced accessibility. In-house storage systems can run out of space due to their limited capabilities to store large amounts of content. In the cloud, there is also ongoing flexibility in the storage capacity, so can expand or contract as needed.

Improved User Interface

 User interface (UI) in DAM systems is improving constantly to make accessing data even easier. In some cases, updates to reimagined systems take place daily or even hourly. The goal of DAM is to give users refined tools to access their data, and enhancements in systems are doing just that. For example, upgraded tagging and cataloging techniques allows a user to access the exact digital file needed for a project. Instead of merely accessing any photo of a subject, a person can find one with very specific details, such as black-and-white imagery or someone smiling. Touch-screen capabilities are also improving UI ease.

Brand Identity

A digital asset management system can keep track of items related to branding, which gives a company visibility and control over these crucial assets. DAM may also mitigate risk because it can monitor industry-regulation compliance, manage digital rights, and prevent misuse. This can save a business money because it can avoid fines and problems related to copyright issues. Even a medium-size brand may have more than 100,000 branded assets, which is an immense amount of data to keep track of. Companies with a good DAM system can handle branding much more efficiently than one trying to manage digital assets manually.

Managing digital assets with a DAM system has become essential to running an organized business. With the increase of digital audio, visual, and document files necessary to run a company, the need continues to grow.

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