One of the iconic brands, that constantly capture consumers’ imagination is Mercedes Benz. Their current logo, a silver circle with a Three-Pointed Star at the center represents the prevalence of Diamler engines on the land, the sea and in the air. While such logos represents a meaning, there are other iconic logos which represents just an attitude.
From Nike’s “swoosh” symbol to McDonald’s golden arches, or Apple’s logo, connect our minds to their core businesses despite those symbols having no relevance to the business they run.
For common people, just a flash of these logos will connect their minds to the businesses in question. They don’t need to see the name or the tag line. This type of instant recognition is the silver bullet needed for any business to succeed.
To tap in to this human psychology, world’s top multinational companies shell out millions of dollars for their logos or rebranding their existing ones. One of the logo redesigns worthy of a case study is the United Kingdom oil group BP. In the year 2000 they spent £136m to design and introduce its current sunflower design.
However, it is not these big businesses that run the world. The backbone of the world economy is the millions of small and mid sized companies. How can a small startup spend a huge portion of their budget on logos? There is a counter narrative that says, successful branding is only about telling a story which could influence customers’ emotions. While that is true and logo design is only a part of a company’s branding, it serves as the foundation for the entire narrative. It is the foundation on which your entire brand is built upon.
The colors, tones, fonts and even strokes used in the logo should be determined by the story you’re trying to tell.
Why You Need to Design Your Logo
There are dime a dozen logo designers available online, who would charge you a few hundred bucks to design a logo. All they have is Adobe Photoshop or Illustrator skills. They don’t share your vision, or your passion for your business. It is therefore very important to take it upon yourself the responsibility of designing your logo. You might not have the Photoshop skills like a designer, however, you don’t need it. You can design stunning logos that actually reflects your vision and passion for your business using free logo design online.
Using this simple yet very powerful design tool, you can create your own logo for free. You get instant access to 1000s of templates, icons and fonts. You can download your logo in different format and in high resolutions. The option to download in high resolution helps you while using other advertising channels like billboards, posters, and high resolution devices for promotions.
Simply put a logo is a functional signpost to help customers find and identify your business, however, for a logo to be successful, the business behind it must be respected and trusted.