If there’s one thing that all corporate advertising campaigns have in common, it’s that they all utilise some form of visual marketing. Although other forms of advertising can yield desirable results, nothing serves to deliver a personalised message to a targeted audience better than a relevant digital advert, whether it is a video, flash presentation, or an interactive contextual ad. Incorporating up-sells and other promotional techniques into the user interface of your digital kiosk can encourage your customers to purchase more products/services. Consider the following unique advertising benefits of digital kiosks, provided by http://www.protouch.co.uk/:
- Accepted Advertisements
Studies have shown that targeted, relevant advertisements, which are introduced during or after the shopping/checkout process, are more effective than typical newspaper ads, phonebook listings, flyers, business cards, or any other form of advertising. This is probably due to the fact that it is easier to get a viewer to focus on an ad from a company they’re already dealing with, while they’re already browsing through the interface of a digital kiosk that simplifies access to their solutions. In other words, once a customer is confident and comfortable they’re more likely to consider recommendations.
- Higher Sales Rates
Digital ads are not only more memorable than other types of adverts, they also portray an image of professionalism and give the viewer the impression that your company is well-established and reputable. This type of public perception leads to an enhanced reputation for your company, and a subsequent increase in sales rates. Whether you’re simply trying to heighten the sales of a particular product, or would like to attract more business by making the shopping/checkout process easier for your customers, kiosks offer these advantages and more.
- Lower Advertising Costs
Integrating subtle advertisements into the user interface of your digital kiosk gives you the opportunity to market particular promotions to an audience of current and prospective clients. Since you won’t have to pay on a per-lead basis, and updating/adding new advertisements to your kiosk software is free, you can count on long-term business benefits without having to make investments repeatedly.
Bio: Content provided by Protouch, a UK manufacturer and distributor of digital kiosks, touchscreens, and digital signage products.