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How Do Search Engines Work, and What Is Ranking?

How Do Search Engines Work, and What Is Ranking

Today, around 85% of online searches start with Google. Other popular search engines include Bing and Yahoo!

No matter which one you or your potential customers use, one thing’s for certain: your business needs to rank highly or you risk falling into obscurity.

How do search engines work anyway? What is ranking and how can you improve your company’s? Read on to find out!

How Do Search Engines Work?

Search engines work by doing something called “crawling” websites. This is done through bots called spiders.

When someone types in a search phrase, the search engine sends out these spiders to check out the results and index them. Indexing is where a search engine saves information of crawled pages for future use. For example, it can use those pages to compare with future crawled pages and rank them accordingly.

Lastly, the search engines will show users the most relevant pages for their searches. They use their own proprietary AI algorithm to decide which sites are most helpful to users.

What Is Ranking?

“Ranking” is how the search engine serves you the results. For instance, when you search “Converse shoes”, the results you see on the top of the first page are ranked #1, #2, #3, etc. This means that the search engine’s algorithm deemed these pages to be most relevant to what you want.

How to Improve Your Company’s Ranking

To improve your company’s ranking, you need to have good SEO practices. “SEO” is short for “search engine optimization” and is a nuanced strategy used to help sites rank high on search engine results pages (SERPs).

The keys to ranking higher include:

  • Using hot keywords
  • Providing relevant content
  • Linking to high-value sites

Of course, this is a very basic picture of SEO. In reality, as we’ve said, it’s very nuanced, which means those who don’t have SEO knowledge won’t be able to nail it on their own. And even if they do, it’ll take a lot of work, which will be continuous since the SEO world keeps evolving.

The best way to make your company’s site skyrocket and keep it there is to subscribe to SEO services. These pros have years of experience and solid knowledge about SEO, which means they know how search works.

If you’re interested in hearing more, here’s an SEO company that can help you with your ranking.

Push Your Business to the Top

Now you know the answer to the question, “how do search engines work” and more.

As you can see, it’s important that your company’s website is at the top of SERPs. If not, then you might not get sales, even if you’ve got the best products around.

For this reason, you should consider working with a professional SEO company. They’ll be able to analyze your current strategy, consider the current SEO landscape, and alter your strategy accordingly to push your business to the top.

If you enjoyed learning how search engines work, then browse the rest of our blog page for more interesting articles.

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